A company is made up of its hard-working employees, its loyal stakeholders and most importantly, its happy customers. The image above appropriately showcases this harmony between the three pillars of GRUH.
Over the years, we have acquired the insight that enables us to gauge a genuine borrower from his expressive face while the stakeholders’ faces rely on us to make proper judgements. This invigorating expectation and the bright smile on our customers’ faces encourage us to perform efficiently year after year and deliver consistently better results and robust outcomes.
try to be like a forest: revitalizing and constantly growing
– Forest Whitakcr, well-known actor, producer and director
And so do we. Our focus has always been the same but constantly growing. We continue penetrating deeper into remote geographic locations and targeting Low Income Group segments at urban and semi-urban locations. From being a nascent institution for mortgage housing finance to becoming a preferred brand when it comes to rural housing finance and garnering of public savings, we have really come a long way.
Our sound financial are borne out not only by the recently awarded “AAA” rating by CRISIL but also the “AAA” rating by ICRA for our Fixed Deposit Program. There is an ever-increasing number of HFCs (both small as well as branches of big corporate houses) that have entered this market. It is significant that most of these have derived inspiration from GRUH’s business model.